Headlines in the Global Wellness Economy
Global Wellness News™ | June 21st, 2022
Meditation app Simple Habit’s founder, Yunha Kim, is launching a new app today called Sleep Reset to help you improve your sleep. The app aims to bring users the same treatment they would otherwise receive in sleep clinics – such as Cognitive Behavioral Therapy for Insomnia (CBT-I) – to mobile devices.
The Great Read As the brand turns 50, it’s not letting up. For its 50th anniversary this year, Nike could have done a lot of things. It could have done what many fashion brands do and had a series of enormous parties in multiple capitals around the world with special guests like LeBron James and Billie Eilish and Naomi Osaka and Travis Scott, all of whom work with the brand.
After launching live classes in September, Tonal says it’s launching a New York studio to expand its content to East Coast members. The company will now have 32 live classes per week and is adding five new coaches to its lineup.
In the last year, bartenders have rewilded their drinks with foraged cocktails, city-dwellers have rewilded their urban landscapes with public mini-forests, and brands have been making sweeping efforts to become regenerative. But is it possible to rewild the way we as individuals think and act on a daily basis?
The concept of self-care has too often been co-opted by juice cleanse programs and celebrity “spaspitals” to hold much weight in today’s world, but the key concept-that all people are inherently worthy of attention, care, and even (gasp!) pleasure-is more powerful than mass marketing.
Chloe Freeman isn’t the first person to make a pivot from the entertainment world to the wellness space. Rihanna, Beyonce, Jessica Alba, and, of course, Gwyneth Paltrow are just a few of the folks who’ve dabbled – and sometimes launched full-fledged careers – in creating products that help people live their best lives.