Headlines in the Global Wellness Economy
Global Wellness News™ | April 5th, 2022
Leading Wellness Industry Technology Platform Mindbody Launches Mindbody Capital to Help Power the Wellness Industry’s Recovery
SAN LUIS OBISPO, Calif. , March 29, 2022 /PRNewswire/ — Mindbody, the leading experience technology platform for the wellness industry, today announced the launch of Mindbody Capital, an offering specifically designed to provide wellness businesses with easy access to funding to power their operations however they see fit.
Jamie, a 24-year-old from Albany, New York, has tried everything to improve her mood. She burned through two and a half years of therapy, reams of self-help literature, and so many tangerine-orange cylinders full of antidepressants. She has made significant lifestyle changes, like signing up for a regimented exercise program and leaving her suffocating hometown.
Americans emerging exhausted and depleted from more than two years of pandemic are looking for something new in their workouts: A good rest. Gyms say they are seeing increased demand for gentler classes, and they’re expanding their mellower offerings like yoga and meditation.
The art of perfumery has long recognised the science of psychology. Last year, prompted by the pandemic’s multiple lockdowns, fragrance zoning became the newest wellness trend, with the idea that separating your routine or home into different fragrance ‘zones’ could help shape and define your day (go zesty in the morning for a boost of energy or try sage in the evening to feel stress-free, for example).
It’s Friday night and, against all the odds, I’m at the gym. Just me, some punchbags, a boxing ring – and Sylvester Stallone. He beckons me over. I’m out of my depth. Or am I? I look down. I’m ripped. A fine specimen, on my way to becoming a champion.
Last week my phone was blowing up with people eager to share the news: “Did you see? Goop’s second in command is renouncing the brand!” By that, they meant that Elise Loehnen, the former chief content officer at Goop, had uploaded an Instagram post seemingly severing ties with the wellness company.