Trend #1: Women Get Their Own Lane in Longevity

TREND #1: Women Get Their Own Lane in Longevity Men have dominated the longevity market, but the future is female By Beth McGroarty Overview The booming longevity market—like medicine before it—is tacitly male: women’s path to health is extrapolated from men’s data and protocols designed for men. That era is ending. Research mounts that women age fundamentally differently, with the ovary functioning as “command central”…

VML’s 2026 wellness trends | Oura’s smart glasses: you see your health data | New women’s sports fund raises $250M

Headlines in the Global Wellness Economy Global Wellness News™ | February 12th, 2026 Ariel Investments’ Project Level women’s sports fund raises US$250m – SportsPro Ariel Investments’ Project Level fund completes first close and eyes investments in teams and leagues in US and Europe. Oura patent hints at smart glasses that visualise health data New Oura patent filings suggest smart glasses could be coming, using a…

The wellness Super Bowl | Study: AI chatbots providing poor health info | How Willie Nelson’s THC beverage brand became $80M biz

Headlines in the Global Wellness Economy Global Wellness News™ | February 10th, 2026 Super Bowl Advertisers Are Playing Offense on Wellness This year’s Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness. How Willie Nelson’s THC Beverage Became an $80 Million Business in 1 Year Launched by the 92-year-old country music legend, Willie’s Remedy+ wants to…