Trend: Ready is the New Well Week of June 17th, 2026 On the Ground with Los Angeles’s Volunteer Fire Brigade—Vogue In the wake of devastating fires in 2019 in California, the Community Brigade formed, a cowboy collective of friends and neighbors in Malibu (from surfers to artists) who have become the pillar of community response in preparing, responding to, and recovering from accelerating wildfire disasters. They’ve now been formally trained and armed with…
Trend: Ready Is the New Well Preparing for climate disaster is the new preventative wellness Watch a great video by the authors summarizing the trend. Climate volatility is the defining condition of our century. From the destructive wildfires in California, to the devastating monsoons killing hundreds and displacing millions in Southeast Asia, to a European summer heat wave that killed hundreds, 2025 gave us new proof that extreme…
Trend: Fragrance Layering Week of May 19th, 2026 Your Signature Scent is Dead. Fragrance Layering Replaced It – Vogue Arabia This article traces fragrance layering back to longstanding Middle Eastern rituals, where layering oils, ouds and hair perfumes has been part of daily self-care and hospitality for centuries. It explores how Gen Z consumers are reviving the practice through brands like Kayali and spending heavily on personalized…
Trend: Fragrance Layering Fragrance is shifting from a luxury status symbol to a creative and emotional language. Rooted in scent rituals from the Middle East, India and Ancient Egypt, fragrance layering—the practice of combining scents to create a personalized identity—is being revived by Gen Z and Millennials through TikTok and niche fragrance communities and brands that encourage experimentation. Consumers are moving away from the idea…
Trend: The Rise of NeuroWellness Week of April 22nd, 2026 A ‘Vagus Nerve Reset’ Is Key to Lowering Stress Levels––Here’s How to Do It–Harper’s Bazaar There’s now far more research stacking up in favor of stimulating the vagus nerve, the body’s inherent ‘off-switch’ for stress, with science connecting the dots between its role in inflammation, HRV and the gut-brain axis. This article examines the multiplying vagus nerve approaches––from the lo-fi, such as cold exposure, to the…
Neurowellness–One of the Biggest Wellness Trends of 2026 Sure, regulating the nervous system has become the latest flex and hashtag, but it’s more than a trend, it’s a much-needed next frontier in human health. It includes somatic, self-directed practices that influence the nervous system through conscious control of the body and a new wave of autonomic, tech-driven interventions that regulate the system more directly, working on involuntary circuits beyond conscious control. It’s not breaking news that nervous system regulation is…
Trend: The Over-Optimization Backlash Week of March 18, 2026 The 9 biggest 2026 wellness travel trends––From star bathing to sauna socials, they promise to make wellness travel feel less like a doctor’s visit and more like a vacation ––Condé Nast Traveler Intermittent fasting. Cryotherapy. Pleasure-dampening GLP-1s. Yes, there’s our obsessive, high-tech pursuit of longevity, but we’re also craving some lo-fi, sensory-igniting fun, especially on vacation.…
The Over-Optimization Backlash Pushing back on peak wellness In the last three years, the wellness space has been rewritten by high-tech, hyper-optimizing approaches—from the avalanche of diagnostics and wearables to the new obsession with biohacking our way into longevity. We’ve tracked our steps, scored our sleep, and stared at calculations of our “true biological age” in a new wellness culture of constant, competitive self-surveillance. Our…
Wellness 2026: Four Key Themes Emerge The GWS’s new The Future of Wellness 2026 Trends report identifies ten trends that will transform health and wellness in 2026 and beyond. The comprehensive 150-page report delivers the complete picture: rigorous research, real-world case studies, the people and brands moving the needle, and our team’s informed forecasts on what will define the market’s next chapter. Across the trends, four key…
Meet Our 2026 Trends Writers The Future of Wellness: 2026 Trends report The Future of Wellness: 2026 Trends report has garnered a superior reputation with media, investors and business leaders for its in-depth analysis on the meaningful shifts impacting the business of wellness. Far more than just a list of what’s trending now, the Global Wellness Summit brings unmatched rigor, business acumen and industry savvy to…
