Trend: Women and Sports: The Revolution Continues Global Women’s Sports Market Set to Reach $3 Billion in 2026, Unlocking New Opportunities—The Wall Street Journal, May 2026 Women’s sports aren’t “on the rise” anymore, they’re here. According to a new report by Deloitte, global revenue will top $3 billion in 2026 after handily beating the 2025 projections, with revenue jumping an amazing 340% since 2022. Investment…
Women and Sports: The Revolution Continues More women become empowered as athletes as the women’s sports economy shows relentless momentum From trend to tipping point: since our 2026 trend, “Women and Sports: The Revolution Continues,” was released in January, the momentum behind women’s sports has accelerated across leagues, investment, media, fandom and participation. What looked like a cultural shift is increasingly becoming a structural one,…
Trend: The Festivalization of Wellness Dance Floor Dopamine: Wellness Raves Are Redefining Collective Health–Beauty Matter An in-depth look at the many ways that rave culture is being reframed as a wellness practice and evolving to meet the needs of sober-curious, health-conscious audiences by blending cathartic dance, emotional expression and deep connection. More raves are being explicitly designed around wellbeing, like Longevity Rave out of London, which blends the magic of clubs—music, movement, shared energy—with biohacking practices. At the…
Trend: The Festivalization of Wellness Wellness raves and gatherings––where music, dance and creative expression lead to some wild, collective and emotional release––just keep raging on Our 2026 trend, “The Festivalization of Wellness,” details how a new wave of communal wellness events inspired by festival and rage culture––but without all the excess and sleepless nights––is reshaping the global wellness landscape. Healthy, cathartic wellness raves and festivals––whether…
Trend: Skin Longevity Is Redefining Beauty Longevity Skin Care Takes a New Approach to Aging Vogue | June 20, 2026 Explores how longevity skincare is moving beyond traditional anti-aging by focusing on maintaining skin health and resilience over time. The article examines emerging approaches that target cellular processes and support the skin’s natural ability to repair itself, reflecting a broader shift toward prevention and long-term health rather than…
Trend: Skin Longevity Is Redefining Beauty Move over anti-aging: innovations in skin regeneration usher in a new era A transformation is sweeping the beauty and wellness industries as “anti-aging” is rapidly being replaced by the concept of skin longevity. This emerging vertical merges cutting-edge biotech, proactive skincare and holistic wellness, reframing the conversation from reversing the unwanted effects of time to optimizing the skin’s health and function over the long term. Skin longevity…
Trend: Ready is the New Well Week of June 17th, 2026 On the Ground with Los Angeles’s Volunteer Fire Brigade—Vogue In the wake of devastating fires in 2019 in California, the Community Brigade formed, a cowboy collective of friends and neighbors in Malibu (from surfers to artists) who have become the pillar of community response in preparing, responding to, and recovering from accelerating wildfire disasters. They’ve now been formally trained and armed with…
Trend: Ready Is the New Well Preparing for climate disaster is the new preventative wellness Watch a great video by the authors summarizing the trend. Climate volatility is the defining condition of our century. From the destructive wildfires in California, to the devastating monsoons killing hundreds and displacing millions in Southeast Asia, to a European summer heat wave that killed hundreds, 2025 gave us new proof that extreme…
Trend: Fragrance Layering Week of May 19th, 2026 Your Signature Scent is Dead. Fragrance Layering Replaced It – Vogue Arabia This article traces fragrance layering back to longstanding Middle Eastern rituals, where layering oils, ouds and hair perfumes has been part of daily self-care and hospitality for centuries. It explores how Gen Z consumers are reviving the practice through brands like Kayali and spending heavily on personalized…
Trend: Fragrance Layering Fragrance is shifting from a luxury status symbol to a creative and emotional language. Rooted in scent rituals from the Middle East, India and Ancient Egypt, fragrance layering—the practice of combining scents to create a personalized identity—is being revived by Gen Z and Millennials through TikTok and niche fragrance communities and brands that encourage experimentation. Consumers are moving away from the idea…
