Advisory Board Members

This illustrious group of business leaders has worked to make the Global Wellness Summit a reality.


Susie Ellis
Founder, Chair & CEO, Global Wellness Summit
Chair & CEO, Global Wellness Institute, United States

Susie Ellis is the co-founder, chair and CEO of the Global Wellness Summit and chairman and CEO of the Global Wellness Institute, the non-profit research and educational resource for the global wellness industry. Recognized as an authority on wellness trends, Susie is frequently quoted in major news outlets around the world. She holds an MBA from the University of California, Los Angeles, and is a popular speaker at industry events.

Amir Alroy
Co-Founder Welltech Ventures, Israel

Amir is a wellness professional with vast experience in business and wellness. He is the co-founder of Welltech Ventures, a leading VC fund investing in wellness and health innovation. Amir co-chaired the 2022 Global Wellness Summit held in Israel and was recently selected by Medika Life as one of the 30 top influencers transforming wellness in 2022-2023.  He is also the Ambassador in Israel of the Global Wellness Day, a not-for-profit social project dedicated to living well. Prior to founding Welltech, Amir served as CEO of A.Y.R.A.D Investments, a family holding company that invested in dozens of hi-tech companies for over two decades. Prior to that, he was the Founder and CEO of Cloud9 Wellness Clubs, focusing on fitness and nutrition. Amir holds an M.Sc. (with honors) in Sports Management from St. Thomas University, Miami, Florida, and a B.A from Reichman University in Israel.


Anna Bjurstam

Anna Bjurstam
Wellness Pioneer, Six Senses; Partner, Raison d’Etre; Strategic Advisor, Pegasus Capital Group, Sweden

Anna Bjurstam has been dedicated to wellness and has worked in the business for over 25 years. With hands-on expertise in wellness and a Masters Degree in Business, she has successfully led Raison d’Etre Spas to become one of the leaders in the spa industry. In addition, she has taken over the reigns of Six Senses Spas, which has 30 locations worldwide.


C. Victor Brick, MEd
Founder/CEO, Planet Fitness Growth Partners, United States

C. Victor Brick, M.Ed., is the founder/CEO of Planet Fitness Growth Partners, the largest privately owned franchise group in the Planet Fitness Health Club franchise system. He is also the founder of the John W. BrickMental Health Foundation, a nonprofit organization whose mission is to change the way the world treats mental health. Victor sits on the Board of Psychiatry and Behavioral Sciences for Johns Hopkins Hospital.


Cathy Chon

Cathy Feliciano-Chon
Managing Partner – Finn Partners Greater China, Hong Kong

Cathy Feliciano-Chon is a marketing expert with over 30 years of experience in brand development and communications. Helming Finn Partners Greater China with offices in Hong Kong, Shanghai and Beijing, she leads the global campaigns and market entry strategies for some of the world’s leading hotel groups, hospitality companies, and consumer brands. Cathy drives the thought leadership initiatives for the firm producing research and insights on a range of topics from travel and tourism, the future of food, to smart cities and wellness.  


Nicola Finley, MD
Integrative Medicine and Board Certified Internal Medicine Physician, United States

Dr. Nicola Finley sits on the Global Wellness Summit board of advisors and is a board-certified internal medicine physician, fellowship trained in integrative medicine, and adjunct faculty member at the Mel and Enid Zuckerman College of Public Health at the University of Arizona. She is the Founder and Principal at Dr. Nicola, PLLC, a physician-led boutique consulting practice focusing on integrative medicine, women’s health, employee wellness and global health equity. Dr. Finley hosts this webinar series, interviewing special guests and sharing her own personal stories about inclusion—or lack thereof—in wellness.


Irene Forte
Founder & CEO Irene Forte Skincare, United Kingdom

Irene was previously the wellness director of Rocco Forte Hotels and has launched her own skin-care line: “Irene Forte Skincare” in 2018. Irene was awarded government funding to create a careers app in 2015 (Map My Future), which has been available at Rocco Forte Hotels since 2016. Irene was also awarded the “2016 Rising Star Shine” award and an “Acorn 30 under 30” award in 2017. She is the daughter of Sir Rocco Forte.


Maggie Hsu
Partner, Andreessen Horowitz,  United States

Maggie Hsu is a Partner at Andreessen Horowitz focused on web3. She previously led business development for Amazon Managed Blockchain at Amazon Web Services, and has held executive positions at and Hilton Worldwide. She is also co-founder of Gold House, a nonprofit collective of pioneering Asian leaders. Maggie is a Cornell Institute for Healthy Futures Industry Scholar and a past co-chair of the 2017 Global Wellness Summit. She holds undergraduate and MBA degrees from Harvard University.


Omer K. Isvan

Omer K. Isvan
President, Servotel Corporation, Turkey

Omer K. Isvan is president of Servotel Corporation, which is widely recognized as a leading adviser in the investment and development of hotels, resorts and integrated mixed-use developments worldwide. Omer’s experience spans 43-plus countries and numerous projects, and he has advised investors in every step of development, from greenfield stage to asset management. He is a frequent keynote speaker on hospitality development at conferences and leading universities.


Tony de Leede

Tony de Leede
Founder, Gwinganna Lifestyle Retreat, Australia

Tony de Leede is the owner and founder of Gwinganna Lifestyle Retreat; he also founded Fitness First Australia. He is still actively involved in the fitness industry and currently heads a budget brand of health clubs in Australia that recently launched a new yoga and barre brand called YogaBar. Tony co-owns the surf/active resort Komune in Australia and Bali.


Hannah Messerli, PhD
Economic Development Specialist, United States

Dr. Hannah Messerli serves on the faculty of The George Washington University School of Business leading the MBA Consulting Abroad Program for Germany. Previously as a Senior Private Sector Development Specialist in Tourism in the Finance, Competitiveness and Innovation Group of the World Bank she supported government efforts to utilize tourism as an economic development tool for diverse economies in each of the world’s regions. She is a tourism researcher and lectures globally on tourism economics and sector trends.

Veronica Schreibeis Smith
CEO& Founding Principal Vera Iconica Architecture& Developments, United States

Veronica Schreibeis Smith, AIA, NCARB, LEED AP, is CEO and Founding Principal of Vera Iconica, a design brand focused on creating environments to support optimal living. The company provides services in architecture, interior design, Wellness Kitchen™ design, and real estate development. It is a global pioneer in wellness architecture, the art and science behind designing experiences and rituals that enhance human and planetary wellbeing, with a special affinity for projects that are pushing the boundaries of how we work, play and live. Special projects include collaborations with regenerative hospitality brands, the House of Enlightenment in partnership with Deepak Chopra, as well as ongoing research through hosting the podcast Architecture of Being: Composing a Conscious Life, which explores the impact our surroundings have on longevity, vitality and happiness. Veronica has practiced architecture on four continents, and continues to work, write, speak, and lead think tanks internationally. She founded the Wellness Architecture & Design Initiative for the Global Wellness Institute, and is founder of the non-profit organization Wellness Architecture + Design.


Yoriko Soma

Yoriko Soma
President & CEO, Conceptasia Inc, Japan

Yoriko Soma began her career at the Boston Consulting Group, Hong Kong, focusing on the luxury consumer market. This experience led to consulting in the spa and hospitality sector and participating in multiple resort, destination and day spa projects in Asia. Believing in the coming expansion of the health and wellness market in Japan, Yoriko has also launched a fund for investments in the spa and wellness sector.


Emeritus Advisory Board Members


Pete Ellis
Founder & Chairman Emeritus, Global Wellness Summit, United States

Pete Ellis has devoted his career to creating better experiences for consumers. In 1994-95, he launched the first automotive buying and research website,, revolutionizing an entire industry. After taking Autobytel public, Ellis formed Jubilee Investments, which became the majority shareholder of Spafinder, among other companies. He also was a founder of Booker Software, one of the largest point-of-sale management systems in the spa and wellness industry. In 2018, MINDBODY acquired Booker.


Mary Tabacchi, PhD

Professor Mary Tabacchi, PhD, RD
Professor Emerita, Cornell University School of Hotel Administration, United States

Professor Mary Tabacchi, PhD, RD, has been active in the spa industry since the early 1980s, when she worked with the Golden Door and Rancho La Puerta. She created strong prototypes for spa research for the International Spa Association in the early 1990s, the Destination Spa Group and the Leading Spas of Canada in 2000-2004. Dr. Tabacchi has taught spa management and development at Cornell University’s Hospitality Management program since 1985.

View Alumni Advisory Board Members



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