Trend: Social Saunas

Trend: Social Saunas   While saunas have been around for thousands of years, they’re currently enjoying an incredible renaissance. From new urban saunas in New York and Chicago, to rustic waterfront saunas in Oslo or Brighton, to saunas with immersive art installations in Tokyo, today’s saunas represent a reinvention of an age-old tradition—and an increasingly younger, hipper crowd is taking notice. These younger consumers, craving…

‘The White Lotus Effect’ on Asia’s Luxury Hotel Industry | Branding in Asia

‘The White Lotus Effect’ on Asia’s Luxury Hotel Industry | Branding in Asia Global media intelligence firm CARMA has released an analysis highlighting the significant influence of HBO’s “The White Lotus” on online discussions about luxury hotels in Asia, particularly the Four Seasons Koh Samui, where the show’s third season was filmed. Read More from the Global Wellness News ™