Americans are heading back to the gym
It’s the revenge of the gyms. What’s happening: Fitness chains like Life Time and Planet Fitness reported sharp increases in revenue and users this week at the same time as Peloton’s slump deepens. It’s a dramatic reversal of their fortunes from the early going of the pandemic, when fitness facilities were shuttered and stay-at-home workout stocks were flourishing.
- Peloton will launch a rowing machine
- China’s hottest trend: workout livestreams (Singer/actor Liu Genghong is the face of the trend, gaining 64 mil. followers in one month)