Global Series Lead, BBC StoryWorks, United Kingdom
Annavittoria Leteo Cameli is the Global Series Lead at BBC StoryWorks. She is responsible for story selection on a slate of thought-provoking branded content series for BBC.com, most prominently the long-running, award-winning In Pursuit of Wellness series produced in partnership with the Global Wellness Institute. Originally from Milan, Italy, Annavittoria has spent more than six years at BBC Studios: first in elevating the BBC’s global brand presence, and more recently storytelling on subjects including AI, digital health, the ageing population, and of course the world of wellness.