Men lean into wellness; market could reach $2.8T by 2030 | Beauty, health & wellness categories dissolving | Hyrox: popular, lucrative, not for faint of heart

Headlines in the Global Wellness Economy Global Wellness News™ | September 22nd, 2026 Men’s Wellness Becomes Big Business As their silent struggles come to light, wellness has room to grow around men’s needs. Hilton Bets on Next-Gen Fitness & Wellness Amenities Hilton’s Signia Restore will bring Aescape, Peloton, Normatec, Ammortal and other fitness and recovery offerings under one roof, starting in Indianapolis. Dealroom.co | Ayble…

Pilates boom remaking fitness | Global warming rewrites real estate market | Evvy raises $40M to decode women’s health with vaginal microbiome data

Headlines in the Global Wellness Economy Global Wellness News™ | September 17th, 2026 Fitness Operators Adapt to the Pilates Boom From boutiques to big-boxes and rival modalities, Pilates is becoming a core layer of the fitness ecosystem. Evvy raises $40M as it seeks to further women’s health research with vaginal microbiome data | TechCrunch Women’s health company Evvy announced Tuesday a $40 million Series B…