Trend: Finally, Some Transparency Into What’s in That Supplement
Week of April 16th, 2025
The wellness industry has a pill problem–Pop Sugar
This new article explores why there seems to be a supplement for everything these days, with an abundance of products often lacking the right ingredients or being contaminated, and sold with no rigorous safety testing. Weight loss and body-building products in particular too often contain hidden stimulants, prescription medications, and even toxic substances. Includes advice from a doctor and a healthcare and supplement expert on how to best do your research.
The impact of transparency on consumer trust in the supplement industry–CEO magazine
Explains why transparency in supplements has become the key to earning customer trust and the very future of the industry. Details how to become a transparent brand: provide clear, verifiable information about the composition, sourcing, and manufacturing of a product and openly disclose details like ingredient origins, supply chain integrity, third-party testing results, and regulatory compliance.
How to know if a supplement is any good: all the red flags to be aware of; what you need to look for–The Independent
From gummies that don’t contain the nutrients they claim to “hormone-balancing” wonder pills, there are tons of scams in the world of supplements. Social media is much to blame. Experts lay out what to look for. Seek third party testing; be cautious about “proprietary blends” (they often use this aspirational term to not disclose the ingredients); watch for fillers, bulking agents and additives; don’t think that just because it’s expensive it’s better; and how to really understand the label and ingredients.
How Ritual focused on traceable, clean supplements to make $250 million a year–CNBC
Explains how the founder of Ritual, Katerina Markov Schneider, built a supplements brand that grossed $250 million in revenue in 2024, by building a team of scientists and putting traceability and transparency at the heart of their mission. To make the “future of health clear” they disclose every single ingredient and where it was sourced. They’ve also committed to clinical studies on every one of their products by 2030.
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