the Trend in the News (May 2026)

Trend: Fragrance Layering  Week of May 19th, 2026 Your Signature Scent is Dead. Fragrance Layering Replaced It – Vogue Arabia This article traces fragrance layering back to longstanding Middle Eastern rituals, where layering oils, ouds and hair perfumes has been part of daily self-care and hospitality for centuries. It explores how Gen Z consumers are reviving the practice through brands like Kayali and spending heavily on personalized…

Trend: Fragrance Layering

Trend: Fragrance Layering  Fragrance is shifting from a luxury status symbol to a creative and emotional language. Rooted in scent rituals from the Middle East, India and Ancient Egypt, fragrance layering—the practice of combining scents to create a personalized identity—is being revived by Gen Z and Millennials through TikTok and niche fragrance communities and brands that encourage experimentation. Consumers are moving away from the idea…

Trend: startup cities are reimagining a healthier future | Teen boys injecting peptides in quest for ‘perfection’ | Thai digital beauty platform Konvy raises $22M

Headlines in the Global Wellness Economy Global Wellness News™ | May 19th, 2026 Startup Cities and Wellness Communities Reimagine the Future AI anxiety is fueling unease. In response, “startup societies” are springing up – reimagining cities from scratch to model brighter futures. How Midlife Women Are Changing the Wellness Economy and What That Means for Brands As more women approach midlife with curiosity and agency,…

Thailand’s Konvy raises $22M Series B led by Cool Japan Fund to accelerate SEA expansion

Thailand’s Konvy raises $22M Series B led by Cool Japan Fund to accelerate SEA expansion – TNGlobal Konvy Pte. Ltd., a Thailand-based omnichannel beauty and personal care platform, has on Tuesday announced the successful close of its $22 million Series B funding round, led by Cool Japan Fund Inc. (CJF). Read More from the Global Wellness News ™