Longevity biotech market: $617B by 2045 | Wellness consumers mad for functional shots; $6.6B market | Oura eyes $15.6B IPO valuation | Trend: Pilates bros

Headlines in the Global Wellness Economy Global Wellness News™ | September 24th, 2026 $617 billion longevity biotech market takes shape Our new report maps more than 3,000 therapeutic assets, tracing how money, pipelines and pharma appetite are now moving in step. Functional Shots Grow as Consumers Embrace Effortless Wellness As wellness gets more convenient, targeted, and ritualized, functional beverages could come in smaller packages. Smart…

the Trend in the News (September 2026)

Trend: Women and Sports: The Revolution Continues  Global Women’s Sports Market Set to Reach $3 Billion in 2026, Unlocking New Opportunities—The Wall Street Journal, May 2026 Women’s sports aren’t “on the rise” anymore, they’re here. According to a new report by Deloitte, global revenue will top $3 billion in 2026 after handily beating the 2025 projections, with revenue jumping an amazing 340% since 2022. Investment…

Women and Sports: The Revolution Continues

Women and Sports: The Revolution Continues  More women become empowered as athletes as the women’s sports economy shows relentless momentum    From trend to tipping point: since our 2026 trend, “Women and Sports: The Revolution Continues,” was released in January, the momentum behind women’s sports has accelerated across leagues, investment, media, fandom and participation. What looked like a cultural shift is increasingly becoming a structural one,…