Msheireb Properties’ mission is to change the way people think about urban living and to improve their overall quality of life, through innovations that encourage social interaction, respect for culture, and greater care for the environment. Its signature project, Msheireb Downtown Doha, is one of the smartest and most sustainable city districts which employs a new approach to urban planning by combining traditional methods and modern technology aimed at preserving the environment as well as the cultural identity of Qatar.
The company also developed Zulal Wellness Resort to be Qatar’s largest wellness destination, and the Middle East’s first wellbeing resort, positioning itself as a major tourism transformation driver in Qatar. Located in Khasooma, a private coastal location to the north of Qatar, Zulal Wellness Resort brings visitors a ‘Luxeclusive’ experience, offering the highest international standards that are inclusive of local family values. Zulal Wellness Resort offers guests unique services and treatments, which are based upon Islamic healing principles and use indigenous ingredients to the region.