Founder, BIBLIOSEXUAL
Dave McCaughan is Founder of BIBLIOSEXUAL, a strategic advisory and insights platform focused on consumer behavior, demographics, culture, and brand strategy. Based in Asia for more than three decades, he is one of the region’s most respected marketing strategists, having advised leading global brands across consumer goods, healthcare, wellness, hospitality, and lifestyle sectors. A sought-after speaker, writer, and commentator, Dave is known for his ability to translate demographic and cultural shifts into actionable business insights, helping organizations understand the evolving needs, values, and behaviors shaping future markets.