Founder, Project VELUM, United States
Deron Triff is the co-founder of Project VELUM, a research and technology company exploring how immersive storytelling and entertainment experiences can measurably improve nervous system health and become a new form of population-scale health infrastructure. Through the VELUM Learning Engine—a proprietary technology for identifying patterns linking the creative and sensory characteristics of immersive entertainment with measurable physiological responses—he is building toward the world’s first neuroarts entertainment company. Previously, Deron built category-defining media platforms for PBS Kids, TED, and WaitWhat, reaching more than a billion people worldwide.