Founder and President, Anita Mendiratta & Associates, United Kingdom
Anita Mendiratta is a globally recognised strategic advisor, author, diplomat and on-air personality in tourism, aviation, leadership and development. With a career spanning IBM, Unilever and Coca-Cola, she now leads a London-based consultancy advising governments, businesses and international organisations in over 100 countries. Special advisor to the Secretary General of UN Tourism, Anita is trusted for shaping policies that link tourism to economic and social transformation. Her acclaimed book The Call to Leadership explores unlocking leadership in times of crisis. She also founded the Anita Mendiratta Foundation, supporting early childhood education in tourism-dependent nations.