Founder & CEO, sbe Entertainment, United States
Visionary entrepreneur, global hospitality leader, culinary disruptor, and architect of modern luxury and longevity experiences. Sam Nazarian founded sbe in 2002 and continues to serve as CEO, where he has redefined luxury, hospitality, residential, longevity and culinary experiences, creating an unparalleled global ecosystem of brands that shape the way people live, dine, travel and thrive. In 2024, he launched Project HQ Hotels & Residences with Wyndham, and The Estate, a revolutionary luxury longevity brand with Tony Robbins, Marc Anthony and Richard Attias, in partnership with Fountain Life. He has also accrued impressive accolades, including Fortune 40 under 40, Man of the Year from the Diabetes Foundation, and two-time Hotelier of the Year.
