Has the Goop bubble burst? The appetite for celebrity wellness is waning
If someone were to ask you where they might be able to source some Psychic Vampire Repellent Spray ($27/£22), billed as “a unique and complex blend of sonically tuned gem elixirs”, or some $125,000 Hock Design Goldloft Dumbbells made of 18 carat gold, or a seat designed solely to steam-clean your vagina, the chances are Gwyneth Paltrow’s lifestyle brand Goop would spring to mind.
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