‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023 | Jing Daily

A report by Xiaohongshu and Chinese Academy of Social Sciences’ Institute of Sociology reveals popular and rapidly growing trends in China based on diverse user data gathered from the platform in 2022. Based on its 158 million monthly active users, mostly younger and female, the report forecasts consumer sentiment for the coming year.

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