Why Athleisure’s Pulse is Racing in Southeast Asia
When COVID-19 disrupted our lives a few years ago, consumers swapped their skinny jeans and trouser suits for comfy leggings and joggers and haven’t looked back since. Athleisure has taken the world by storm, and consumers in Southeast Asia love it. Combining functionality with comfort has been a priority for consumers lately, boosting demand for athleisure or sports-inspired sportswear.
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