TREND: MediScent: Fragrance Gets a Wellness Makeover Aromatherapy 2.0: Scent as Medicine This focus on scent’s powerful connection to our brains and its potential to heal, soothe and delight is “making consumers hungry to learn more about how it can be leveraged for health and wellbeing,” says Matthias Tabert of International Flavors & Fragrances (IFF), a leading innovator of scent. Of course, the concept of…