TREND: MEDISCENT — FRAGRANCE GETS A WELLNESS MAKEOVER Scent in Branding Using scent commercially clearly isn’t necessarily a new phenomenon—hotels, spas and retailers have been aware of its ability to tap into consumers’ brains for years. What is different is a growing acceptance that “olfactory logos” are a must to complete a brand’s identity. Fun olfactory logo fact: In 2018, Hasbro (US) patented the “scent of childhood”…
Summit Trend in the News: MediScent – Fragrance Gets a Wellness Makeover The Swaying Power of Scented Spaces Isn’t Always Right Under Our Nose – NPR One World Trade Center in NYC has recently deployed a custom scent (hints of citrus, beech trees, etc.) that wafts throughout the city’s tallest building to elicit “positive thoughts”—and it’s a marketing strategy businesses are increasingly deploying to lure…
TREND: CHINA – UNCOVERING THE WEALTH IN WELLNESS China: A Rising Wellness Travel Destination Upsurge in Inbound Wellness Tourism For inbound travel, China is expected to outrank France as the world’s most popular travel destination by 2030.[1] The increase in the number of international visitors to China should be considered in light of the country’s unstoppable domestic tourism. In 2017, domestic travel accounted for over $720…
Summit Trend in the News: China – Uncovering the Wealth In Wellness Across China: Wellness Tourism Gains Popularity among Young White Collars –XinhauNet With China’s extreme work culture and increased stress levels, more Chinese millennials are hungry for wellness travel. New destinations are focusing on everything from hot springs to mountaineering, and the inbound traveler will benefit. 10 Reasons Why Everyone Should Visit Amanyangyun, Shanghai…
TREND: MEDITATION GOES PLURAL From New Breeds to Meditation Studios with Deep, Diverse Menus Sophrology One unique thing about the wellness world is the constant importing and exporting of established practices, and out of Europe now comes sophrology—or “dynamic meditation.” Sophrology is an emerging stress-management technique that marries components from Eastern meditation practices and Western relaxation concepts—and it’s gaining serious interest worldwide. The practice was…
Summit Trend in the News: Meditation Goes Plural Forget mindfulness – is sophrology the key to a calm mind? – Marie Claire UK Sophrology was born in Europe and combines breathing exercises, visualization, body awareness exercises, positive psychology, meditation and physical movement to relax the mind and body and build confidence. And it’s really starting to take off. Why you need to try popular spirituality…
TREND: WELLNESS TAKES ON OVERTOURISM Rise of the Urban Wellness Resort Overtourism – The World’s Newest Wellness Destinations: Cities Even in the world’s most crowded cities, people need a respite. It may seem counterintuitive to place a wellness hospitality property smack in the middle of a major metropolitan area. But the fact is, several of the world’s top wellness brands are moving beyond their roots…
Summit Trend in the News: Wellness Takes on Overtourism How Wellness Hospitality Brands Can Succeed Amid Big-City Chaos – SKIFT Wellness hospitality is going urban in a big way. And a number of brands known for their idyllic locations are heading to New York City. Fivelements To Open Yoga & Sacred Arts City Destination In Causeway Bay, Hong Kong – Hong Kong Tatler Fivelements, the…
TREND: DYING WELL Innovative and Eco-Friendly Burial Practices The ways that different cultures return their dead to the universe varies wildly. Tibetans still practice sky burial, leaving bodies on mountaintops to be picked clean, while the Caviteño in the Philippines place bodies in hollowed-out tree trunks. The US and Canada are unique for adopting embalming, a just as bizarre (if you really think about it)…
Summit Trend in the News: Dying Well This startup is building a new kind of cemetery, and it already has thousands of customers—Fast Company A venture-backed start-up, Better Place Forests, is creating a new model for spending time with our departed that also contributes to land conservation. And they plan expansion… Eco-friendly burial alternative: You can now compost your loved ones in Washington—USA Today In…
