Successful Brands of the Furture Will Be “Nature Smart”

TREND: PRESCRIBING NATURE Nature Smart More and more companies are promoting the outdoor lifestyle. “Nature Smart” brands are educating consumers on the benefits of nature. It used to be that the person who served as the poster child for this idea was more of a modern-day hippie than a corporate CEO. They would literally shout from the mountaintops. All of that continues to change. REI…

Prescribing Nature: Plants Are the New Pets

Summit Trend in the News: Prescribing Nature The One Thing Millennials Haven’t Killed Is Houseplants – Bloomberg Record demand for Instagram-ready flora has sent “plant parents” scouring the web for fiddle-leaf figs. With millennials delaying parenthood, plants are the new pets, and they’re meeting the yearning among young generations to reconnect with nature. Millennials love plants so much they’re convincing tech companies to replace office artwork with “living…

Bringing the Outside In

TREND: Prescribing Nature Bringing the Outside In – The Biophilic Design Revolution Since more people live in cities, a walk in nature is harder to find, as most cities don’t have the benefit of greenways and natural parks. If spending time in actual nature is the new (and not so new) gold standard for wellness, creating the ideals of nature indoors is also booming. Biophilia,…

Biophilic Design Trends

Summit Trend in the News: Prescribing Nature What is biophilic design, and can it really make you happier and healthier?—Fast Company A quiet revolution has begun to change the way people think about their spaces, and designing according to the principles of nature is reaching a peak. Biophilia: Turning Conventional Architecture Inside-Out—GreenRoofs Biophilic design is about more than planting a bunch of trees. It’s about…

The Nature Economy

TREND: Prescribing Nature The Nature Economy The nature economy is booming. Hotels and spas are taking advantage of their often intrinsically beautiful locations to offer more outdoor programming and marketing it to their guests more creatively. There is a real desire to connect guests to natural surroundings, and this presents an incredible opportunity for destinations around the world. The power of nature is not new…

Nature Makes You Healthier

Summit Trend in the News: Prescribing Nature 2019’s Biggest Wellness Trends Will Have a Lot to Do with Nature—Domino The outdoors is becoming an increasingly popular prescription for both physical and mental health. Global Wellness Report Cites Nature Prescriptions as 2019 Wellness Trend—Children Nature Network The provocative new directions in wellness for 2019 include prescriptions for nature. What is “Forest Bathing” —and Can it Make…