TREND: A Wave of Scent Innovation Fueled by the Pandemic Fragrance is being developed and applied for wellbeing in dramatically new ways Back in 2019, one of our key trends was how fragrance was getting a wellness makeover. With a new understanding of scent’s role in our mental and physical health, there was a new wave of functional fragrances and scent-for-wellbeing applications starting to rise. The pandemic has kicked…
