TREND: THERMAL BATHING IS HOT
(AND COLD)
 
 

Week of August 10th, 2022

Othership: An Oasis For The Sober-CuriousForbes
Othership is described as a dreamy modern bathhouse that offers classes combining breathwork, sauna and cold plunges. It was created out of founder and CEO Robbie Bent’s commitment to sobriety and wellness. Bent had been experimenting with wellness practices to help him and, in the process (and during the pandemic), ended up creating a destination for anyone looking to improve physical, mental and emotional wellness.

Thermal Bathing More Popular Than EverHotel Executive
This article written by Cassandra Cavanah, the Vice Chair of the Global Wellness Institute’s Hydrothermal Initiative, is a primer on the trends the Initiative members are seeing in hydrothermal bathing, including urban bathhouses and the opportunities for hotel and resorts to expand their spa and wellness offerings to appeal to today’s wellness consumers. 

Breaking Down Sauna AufgussWellSpa360
One of the hottest trends in thermal bathing is social sauna-ing. The best place to experience this is in an event sauna (a large sauna seating between 20-300 people) that features the art of “sauna aufguss.” Aufguss is a German term describing the steam created when pouring water on the hot stones of a sauna oven. Sauna aufguss performances come in all shapes and sizes, from an elaborate theatrical show with enchanting towel work and audiences clapping and singing along, to a much quieter, almost out-of-body meditative journey or sound bath. 

This May Be the Secret to Why Finland Is the Happiest Country in the WorldTravel+Leisure
In Finland, you can find sauna cars on Ferris wheels, saunas in conference rooms, floating sauna rafts, sauna buses and even a sauna inside of a Burger King! This article takes the reader on a tour of Finnish sauna culture as the country revels in the one Finnish word known worldwidesauna” becoming even more popular. 

Take a Waterless Cold PlungePeople Magazine
People Magazine’s “25 Things to Do, Eat & See This Year” puts this Snow Room (by TechnoAlpin) at the Lodge at Woodloch in the Pocono mountains of Pennsylvania at number 16. 

Postcard from Copenhagen: Ice‑cold dips, floating saunas and Michelin pop‑ups are the order of the dayThe Times UK
Winter bathing was all the rage in Copenhagen earlier in the year when temperatures set the waters to freezing levels. People of all ages gathered to plunge in the ice-cold waters and then warm up in a newly launched floating sauna.  


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