Selling Beauty and Wellness to China’s ‘Anti-Emo’ Youth | Jing Daily

“Taking off my makeup with this essential oil-infused cleanser is the most relaxing moment of my day,” said @Fakesheep, a Shanghai-based beauty blogger with over 300,000 followers on Xiaohongshu. While massaging the product into her skin during a vlog, the blogger and photographer who conceals her real name wasn’t simply doing a beauty routine video.

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