The Great Read As the brand turns 50, it’s not letting up. For its 50th anniversary this year, Nike could have done a lot of things. It could have done what many fashion brands do and had a series of enormous parties in multiple capitals around the world with special guests like LeBron James and Billie Eilish and Naomi Osaka and Travis Scott, all of whom work with the brand.
- Sleep Reset, a new app from Simple Habit’s founder, brings users the same treatments (such as Cognitive Behavioral Therapy) that they would receive in a sleep clinic (and they worked with Stanford and other major universities to develop it
- Peloton rival Tonal is adding a New York studio to win the fitness content race (The move suggests that content, rather than hardware, is the future of the $1.6 billion connected fitness market)