Capturing the trends defining wellness tourism in 2025 and beyond, Finn Partners is generously making its recent “The Future of Wellness Tourism 2025” report available to all TRENDium subscribers. At the recent Global Wellness Summit, Finn Partners Managing Partner Cathy Feliciano-Chon sat down with global travel expert and digital marketing guru Jeremy Jauncey for a conversation about the future of wellness tourism in their keynote entitled “Wellness Tourism 3.0,” sharing highlights from Finn Partners’ new report. Download “The Future of Wellness Tourism 2025” HERE.

INTRODUCTION
We are entering the golden age of wellness tourism, where awareness and appreciation for health and longevity are at all time high and products and experiences are being developed to meet this growing demand. According to the Global Wellness Institute (GWI), wellness tourism will jump from $830.2 billion in 2023 to over $1.3 trillion in 2028. While the pandemic was a setback for the tourism industry, it galvanized the wellness movement. “Today, wellness’s influence can be seen in all aspects of travel, tourism and hospitality and it will continue to have a profound effect on how our sectors move toward greater sustainability,” said Debbie Flynn, FINN Partners’ Global Travel Practice Leader. This report identifies the trends shaping its future, from new generational cohorts changing how products will be made and marketed, to technology radically changing guest experiences, and emerging hot spots where wellness is taking center stage in placemaking strategies.

TRENDS INSIDE THE REPORT

Age Benders

Blurring Generational Cohorts

Nomadism

A New Segment for Wellness Tourism and Real Estate

Women’s Health

A Mainstay of Wellness Programs

Sky-High Wellness

Flying Will Help Your Wellness Journey. Really.

Nourishing Escapes

Wellness Influences Culinary Travel

Thermal Springs

Heat Up Future Wellness Destinations

Where You’ll Go Next: Emerging Wellness Tourism Hot Spots

Japan | South Korea | Saudi Arabia | Iceland | Italy

From Sustainable to Regenerative

Wellness Tourism Will [Need To] Be More Regenerative

 

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