YSL’s innovative new neurotech headset will find your favourite fragrance

The art of perfumery has long recognised the science of psychology. Last year, prompted by the pandemic’s multiple lockdowns, fragrance zoning became the newest wellness trend, with the idea that separating your routine or home into different fragrance ‘zones’ could help shape and define your day (go zesty in the morning for a boost of energy or try sage in the evening to feel stress-free, for example).

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