Founder & CEO, Spartan Race, United States
Joe De Sena is the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand. A born entrepreneur, he built a multimillion-dollar pool and construction business while in college before founding a Wall Street trading firm. Driven by a mission to transform 100 million lives, Joe created the Spartan lifestyle—helping millions push past limits through over 200 annual events across 40+ countries.After leaving Wall Street, Joe moved to Vermont, where his passion for endurance racing ignited the Spartan movement. A New York Times bestselling author of Spartan Up, Spartan Fit, The Spartan Way, and 10 Rules for Resilience. A lifelong competitor, Joe has completed more than 50 ultra-events and 14 Ironman races in a single year, embodying the grit and determination that define the Spartan ethos.