Chief Tourism Officer, Royal Commission for AlUla, Saudi Arabia
Phillip J. Jones is Chief Tourism Officer at the Royal Commission for AlUla (RCU), leading strategy, infrastructure, and global marketing to position AlUla as a world-class tourism destination aligned with Saudi Arabia’s Vision 2030. He oversees tourism, culture, heritage, arts, film, nature, and hospitality—including initiatives like the Arabian Leopard conservation, AlUla Moments, and global brand campaigns. Prior to RCU, Jones held top roles in US tourism, including CEO of Visit Dallas and Secretary of Tourism for Louisiana.