Limbo Raises $6 Million For Its Digital Weight Loss Tools

Limbo, a weight loss technology start-up, has raised $6 million with Shaquille O’Neal among its backers. The start-up describes itself as a digital weight loss and body transformation service that helps coach users in their weight loss efforts. It was founded by serial entrepreneur Pat Phelan, who founded Trustev and cosmetic beauty chain Sisu, and Rurik Bradbury, a former executive at Trustev.

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