TREND—AGING REBRANDED: POSITIVELY COOL They’re active, vibrant, more engaged than ever (and 60+!). It’s a powerful demographic with major marketing potential—and industries across all platforms are noticing. The 60+ generation is aging radically different than previous generations. Today’s retirees start businesses, run marathons, and travel widely. With increased longevity and substantial wealth, they put a premium on health, wellness and nutrition. And yet this powerful…
