The Global Wellness Summit (GWS) trends forecasting team predicts new directions in health and wellness—a mission it readily undertook over 15 years ago. No other forecast is based on the perspectives of so many experts worldwide, including economists, academics, futurists and the CEOs of international corporations from all related fields within the $4.5 trillion wellness economy. This unique input makes for a powerfully informed set of global predictions.
The GWS team executes trends using a methodology that encompasses a profound respect for evidence-based science and a keen eye on the most powerful demographic, cultural and socioeconomic shifts that look to define the future. The result: the GWS being the first to predict the rise of wellness trends that have gone on to become explosive, multibillion-dollar markets, including: wellness tourism; wellness architecture and design; wellness lifestyle real estate; CBD and cannabis; sleep; sexual wellness; “dying well”; and more.
Wellness used to be comprised of more discrete, siloed markets (i.e., the fitness or spa industries) but now everything is converging in, and around, wellness, and the concept is remaking whole industries and categories of living—whether fashion or real estate. Look for this to only heat up as the global wellness economy continues to outpace the world’s GDP growth.
Access the Press Release announcing the 2020 Global Wellness Trends, here.
The 2020 Global Wellness Trends
1. Focus Shifts from Sleep to True Circadian Health
Any solution claiming to reset circadian rhythms must have the TIMING of light at its center. This will become a central pillar of wellness: from circadian lighting to circadian diets to apps that use timed light doses to crush jet lag.
2. Aging Rebranded: Positively Cool
They’re active, vibrant, more engaged than ever (and 60+!). It’s a powerful demographic with major marketing potential— and industries across all platforms are noticing.
3. J Wellness
Brilliantly marrying revered traditions with innovative technologies, Japan asserts a comprehensive culture of wellness—and encourages the world to follow suit.
4. Mental Wellness and Technology: Rethinking the Relationship
Mental tech health, via virtual care, wearables, chatbots and other futuristic innovations, is moving mainstream to support the 450 million individuals currently struggling.
5. Energy Medicine Gets Serious
Exploring a new force in health and healing, both doctors and wellness practitioners are uncovering the potential of electromagnetic, light and sound interventions to heal your ‘energy body.’
6. Organized Religion Jumps Into Wellness
More religious organizations and ministry leaders are incorporating a wide range of health and fitness modalities—from Ramadan bootcamps to Catholic Pilates classes.
7. The Wellness Sabbatical
The need to strike a balance between the pursuit of wellness and the need to work is the central concept of the wellness sabbatical.
8. The Fertility Boom
As both women and men take ownership of their reproductive health, reproductive assistance, once deemed a luxury, is becoming a crucial part of healthcare.
9. Wellness Music
From the music industry pivoting to “wellness” music to new technologies that capture our biometric data to create personalized, healing soundscapes—music is undergoing a sudden wellness transformation.
10. In Wellness We Trust: The Science Behind the Industry
People increasingly want to separate the wellness wheat from the chaff, and more resources and platforms will help them do it.
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If you cite ideas and information in this report please credit “2020 Wellness Trends, from the Global Wellness Summit.”
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