Summit Trend in the News: MediScent – Fragrance Gets a Wellness Makeover The Swaying Power of Scented Spaces Isn’t Always Right Under Our Nose – NPR One World Trade Center in NYC has recently deployed a custom scent (hints of citrus, beech trees, etc.) that wafts throughout the city’s tallest building to elicit “positive thoughts”—and it’s a marketing strategy businesses are increasingly deploying to lure…