The joyconomy

Skip to main content Jan 20, 2023 Author Wunderman Thompson Intelligence Consumers are gravitating towards positive feeds and social circles, showing resilience, innovation, and joy in the face of continued hardship. A joyconomy is in motion this year, with brands offering bold color pallets, positive channels for connectivity, uninhibited play for all ages, and exercise classes that elevate moods and heart rates in one celebratory leap.

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