Submit Your Wellness-related Product or Service for the Metaverse or Web3 & Gain Global Exposure

Calling all businesses creating wellness solutions in the metaverse or Web3—enter the 2022 Call for Innovation Competition by September 20 to gain global exposure and a chance to present at the 2022 Global Wellness Summit in Tel Aviv, Israel. The application is simple—just ten questions—and being reviewed by a panel of heavy-hitter judges the application itself will expand awareness of your business significantly.

This competition is now closed. Winners will be announced at the Global Wellness Summit held this October 31-November 3 in Tel Aviv .


The metaverse is becoming the multi-trillion-dollar frontier for a more engaged virtual world. Health and wellness will be one of the metaverse’s bright spots, with emerging technologies such as virtual, augmented and merged reality, haptics, blockchain, gamification, and crypto (together with many still unrealized technologies and behaviors) that will better engage more and more people in health and wellness experiences.

Every sector in the global wellness economy–whether it’s fitness, travel, beauty, mental wellness, medical-wellness, nutrition, or employee wellness–has a huge opportunity in the coming metaverse. The competition encourages companies that are innovating new metaverse and Web3 solutions in any wellness sector to apply–from early-stage startups to large, established companies.

The winner will have the opportunity to present their concept to the hundreds of global industry leaders gathered at the 2022 Global Wellness Summit, as well as participate in the momentous three-day gathering October 31 – November 3, 2022.

Sponsored by WELLtech Ventures, Meta and Global Wellness Summit.


Amir Alroy
Co-Founder of Welltech Ventures

Amir is the Co-founder of Welltech Ventures and the Co-chair of the Global Wellness Summit in Tel-Aviv, 2022.  Amir is a wellness expert with vast business and wellness experience.  He was founder, CEO and Chairman of Cloud 9 Wellness Clubs, the first exclusive professional personal training clubs in Israel. Prior to that, he served as COO of A.Y.R.A.D, a family holding company mainly invested in hi-tech and real-estate. Amir holds a M.Sc. with honors in Sports Management from St. Thomas University, Miami, Florida, and a B.A from the Reichman University in Israel.  Amir is also certified as a personal trainer and as a Wellness coach.

Galit Horovitz
Co-Founder of Welltech Ventures

Galit has extensive experience in investing in and vetting wellness and health technology startups. Her background includes international M&A and business development working with companies and start-ups in various fields including: technology, financial companies and consulting firms. She has acquired her experience in Israel, New York and London. Galit holds an MBA in finance from Hebrew University and a BA in psychology from Bar-Ilan University. In addition, she studied French in the Sorbonne University in Paris. Galit is American and is originally from New York.

Nir Orren
Group Director of Tech & Startups at Meta

Nir Orren is the Director of Tech & Startups at Meta Israel, leading a team that supports startups at all stages, and help them scale. With over 20 years of experience in the world of Marketing, Nir has held various leadership positions in various tech companies, most recently as VP of Marketing & Growth at eToro.

Omer Rosenblum
Head of Wellbeing Vertical at Meta

Omer Rosenblum is a Client Partner at Meta and the head of the Wellbeing Vertical. For the last 3 years Omer is leading work with global companies around business growth, marketing and strategy. The Wellbeing vertical is complied from a wide variety of companies, from Fitness and Sports Tech, to Nutrition, Mental Health, Lifestyle, Mindfulness and more. Prior to Meta, Omer worked as a consultant at Mckinsey & Company. Omer holds an MBA from Insead.

Aviv Zeevi
VP, Technological Infrastructure Division Israel innovation institute

As head of the Technological Infrastructure Division, Aviv Zeevi is responsible for generating collaborations between the industry and academia that create advanced technologies and innovative products; these collaborations strengthen the Israeli industry’s long-term technological advantage in the fierce competition of international markets. In his most recent role he served as the head of the ICT department in the Israeli Research Directorate of the European Research Program. Zeevi has a PhD in Information Systems Management from the Tel Aviv University. He holds several additional degrees in Economics, Political Science and Management.

Anthony Diaz
Founder & CEO. Passion for Health
Mr. Diaz has over a decade of experience of leadership in healthcare, global product & platform development, and digital consumer engagement. He is a people-minded leader that commands an uncanny sense of global business and brings global products to life that generate profit. He has a passion for improving the health of people by focusing on providing the most fun & rewarding experiences to improve holistic health. To date, he has helped over a billion people through his experiences.

Judith Halioua
Head of Strategy at Nike Data Science Innovation
Judith Halioua is the former CEO of fashion designer brands J. Del Pozo and Sybilla, Spain. Since 2010, Judith has been an experienced strategist and business developer in retail-tech arena. She is also the former VP Business Development at Invertex, and held a major role in the 2018 exit to Nike. Today, Judith is Head of Strategy at Nike Data Science Innovation and is also the liaison between the Israel startup ecosystem and Nike in Israel.

Mia Kyricos
President and Chief Love Officer (CEO), Kyricos & Associates, LLC and Founding Chair, Web 3.0 Initiative, Global Wellness Institute
Mia is a globally respected thought-leader in the business of wellness and brand strategy with over 20 years of experience leading and advising wellness, hospitality, healthy lifestyle, and travel brands across 100+ countries. As President & Chief Love Officer of Kyricos & Associates LLC, a strategic advisory firm, Mia advances the trillion-dollar business of wellness by activating Ecosystems of Wellbeing™ across commercial and internal stakeholders for various companies.

Frank Pitsikalis
Vice President, Strategy, Agilysys, Inc. II Founder & CEO, ResortSuite
As Vice President, Strategy, for Agilysys, a leading provider of enterprise software for the hospitality industry, Frank continues to oversee the recent acquisition of his former software company, ResortSuite, which is the world’s first software built for wellness-driven hotel, resort, spa, golf and club operations. He has decades of experience advising Fortune 1000 companies on the strategic use of technology to achieve business objectives, and has worked at top international management consulting firms including Ernst & Young, USoft (Unisys), and MERANT.

Dean Rubin
CTO of Yoga Bulldogz
Dean has six years of experience as a backend engineer, team leader, and group manager. He manages multiple development teams worldwide. The web3 expert has also contributed to many other projects like YogaBullDogz, HawsHouse, Okashi, Green Farm Factory and Toyota Dream Car.