Headlines in the Global Wellness Economy
Global Wellness News™ | February 21, 2023
Touting efficiency and accessibility, EMS training is literally shocking American exercisers. What it is: Electro muscle stimulation, or EMS, training utilizes body suits or sleeves to deliver low-frequency electrical impulses, activating major muscle groups at increasing levels of intensity. Combined with functional movement-usually conducted in a ~20-minute personal training session-the modality promises to increase strength and muscle mass without external load.
Gen Z are drinking less than the generations that preceded them, and terms like “sober-curious” and “mindful drinking” are gaining popularity amongst millennials. The low- and no-alcohol industry is growing at pace, and there’s a lot up for grabs
Read the article on Esquire >
“Food as medicine” may be coming to a health plan near you. More states are testing Medicaid programs that’ll provide more people with healthy foods and, potentially, lower health care costs.
Today, London-based Quell announced a $10 million Series A led by Tencent and featuring Khosla Ventures and Heartcore Capital.
Currently operating between the UK and France, Brigad is helping to address the hospitality staffing crisis through its freelancer marketplace. The Paris-born startup has just secured €33 million to expand.
Read the article on EU Startups >
F45 Training, Austin, Texas, has closed on a new $90 million subordinated debt facility that was provided by a consortium of existing investors led by affiliates of Kennedy Lewis Management LP, which made an unsolicited bid in September to purchase the publicly traded company.
Read the article on Club Industry >
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