Trend: Age-Segregated “Senior Living” Will Increasingly Be Retired in Favor of New Intergenerational Models
Baby Boomers and Gen X refuse to be defined by age and socially segregated by it–so a wave of communities that intentionally mix up age groups are rising globally–whether new co-housing, university-based, “pocket neighborhood,” or urban wellness models
For years, it’s been said that 60 was the new 40. But now, according to aging experts, 90 will soon be the new 40. The exponential jump in longevity means that people are retiring later and focusing on being active and engaged with personal growth into old age. Healthier and more youthful than their cohorts in previous generations, this incoming senior class doesn’t “feel old” and refuses to be defined by age or socially segregated by it.
That’s why today’s age-segregated models of senior living are simply no longer cutting it with a new generation that doesn’t believe in the concept of being put out to pasture upon retirement…with a bunch of other old people. When a market causes such fear and loathing, there is an incredible opportunity for reinvention–and the future demand for more creative and healthier senior living options will be intense. The 60+ global population is expected to double by 2050. In the United States, where age-segregated senior communities are most entrenched, all Boomers will be at least age 65 by 2030.
Our 2022 trend, “Senior Living Disrupted”, argues that senior living will rapidly give way to communities focused on intentional intergenerationality. Multigenerational living was how people always lived until recently and such old-school intersectionality still exists in the world’s Blue Zones—places like Okinawa, Japan and Sardinia, Italy—which also happen to be among the places where people live the longest and age the healthiest. Multigenerational living is wellness.
The trend examines new global communities that work to mix ages up, build social connection and reduce loneliness, resulting in better wellbeing for residents both young and old. We look at the development of multigen pocket neighborhoods; innovative, mutually beneficial intergenerational co-living models; university-based retirement communities—and more.
There are so many global projects. In Singapore, where the number of seniors is expected to double (to 1 in 4 Singaporeans) by the year 2030, the government has been spending $2.4 billion to build three-generation housing developments and flats that have space and resources for both eldercare and childcare. Big developers such as Sun Hung Kai Properties (SHKP) are creating Hong Kong’s first multigenerational housing projects, with facilities mixing—and catering equally to—young and old.
One design scheme capturing the attention of senior living and wellness developers is the pocket neighborhood: intentionally-designed homes/apartments centered around a shared natural space, such as a farm or village green, that encourages spontaneous, healthy interaction. One example is Kallimos Communities, the latest brainchild of Dr. Bill Thomas, a geriatrician who has long worked on reinventing senior housing. In 2021, he introduced his latest concept—multi-ability, multi-generational communities (more below) where residents young and old live in smaller dwellings built in pocket neighborhoods. The first is being built about 45 minutes from Denver, Colorado, with plans to roll out the communities nationwide. Agrihood, under construction in Silicon Valley, mixes seniors and lower-income people and vets in a multigen community that revolves around an amazing 4,200-acre farm.
New models where young help old (and vice versa): Intergenerational communities and living offer one solution to today’s caregiving supply and demand challenge. Urban planner, Noelle Marcus, recently argued in the Stanford Social Innovation Review that we have two growing problems: a large numbers of renters—including many young, low-wage workers and students—are having a hard time finding affordable places to live, while growing numbers of older adults with space in their homes need extra income, companionship and a way to age in place. One solution neatly tackles both: intergenerational home-sharing.
Humanitas in the Netherlands is a clever spin on this solution: It’s a residential senior care center that lets college students live there for free in exchange for 30 hours a week of volunteer time with the older residents. But the young people report they receive as much as they give: the college students gain new perspectives and otherwise benefit from the wisdom of their elders. Last month, the New York Times reported on the Village to Village Network in the US, where Gen X volunteers are now assisting older people with the services they need to stay in their homes, paying it forward on their needing help someday.
Back to school: There is a groundswell in building senior living models focused on lifelong learning. One popular concept emerging within the last decade is the university-based retirement community (UBRC). Located on or near college campuses, UBRC residents can take classes, volunteer and use the university’s fitness, wellness and recreational facilities—and, often, in cases like Vi at Palo Alto at Stanford University, have access to excellent teaching hospitals. Lasell Village at Lasell University in Massachusetts is the first senior living community that requires residents to commit to the 450 hours of education annually, believing that learning simply needs to be a part of life. There are nearly 100 UBRCs today.
The LGBTQ community is ahead of the multigenerational senior housing trend. For instance, SAGE, an organization for the LGBTQ community, recently partnered with two affordable apartment buildings in New York City to create the 17-story Stonewall House, with community spaces such as a roof deck, lounge and terrace, to create a unique “LGBTQ + Age-Friendly Elder Housing” residence.
Whether wellness communities with a multigenerational philosophy or senior residences focusing on multigenerational wellness living, there is just so much opportunity in this space—and early players seem to be doing awfully well. As Steve Nygren, founder of the celebrated, multigenerational Serenbe wellness community outside Atlanta, Georgia, put it: “For years, we have been putting children and seniors in gated compounds that feel more like prisons. We think we have to lose the silos. Our idea is free-range kids and free-range seniors.”
Chip Conley, whose Modern Elder Academies (in Baja, Mexico and coming to New Mexico) are communities all about reimagining aging, explained his vision: “A regenerative community will be to the 21st century what a retirement community was to the 20th. We are shifting the primary aspiration in aging from leisure to cultivating purpose and connection. Instead of a golf course, we have a regenerative farm. Instead of a closed community, intergenerational engagement is a core value—with opportunities to learn, grow, serve and work together in an interconnected community.”
Kindred Uncommon is a multigenerational community concept “for modern adults of all ages who have never cruise-shipped through life”—that revolves around green space, modern design built for connection, and creating the community culture together. The first development is coming to a small town outside Austin, Texas in 2023 and there’s already a waiting list.
Their co-founder, AJ Viola, summed up the momentum for the new multigenerational “senior living” experiments so well in the New York Times: “We did dozens and dozens of interviews with folks 60 and over, and everybody was approaching this next life stage with such excitement and optimism. And it felt like, why isn’t someone trying to bottle that energy and create something that celebrates this part of life?”
This Trendium is based on “Senior Living Disrupted’ trends from the 2022 Global Wellness Trends Report.
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