FEATURED TREND:
Dirt-y Wellness

The health of the world’s soil—and the impact of soil exposure on human health—become far more important

Soil is our planet’s most extraordinary ecosystem, a living microbial stew that for millions of years did its job: from cycling nutrients to plants to capturing vast amounts of atmospheric carbon. For 99% of human evolution, people lived deep in soil, as foragers and farmers. Now we’re soil-deprived, no longer bathing in that bacterial and fungal richness—an issue because mounting research indicates that soil exposure has an eye-opening impact on everything from immune to mental health. Industrial agriculture decimated the world’s soil and the soil crisis is here. This trend explores how a soil-restoring regenerative agriculture, the hottest topic in farming, will become a hot topic in wellness: from “regen-certified” becoming the next food label (far more meaningful than organic) to more wellness brands moving to regen-sourced ingredients to regen-agrihoods being the trend to watch in wellness real estate. We also cover many trends getting people back to some “soil bathing”: from a new microbial architecture creating indoor spaces teeming with healthy soil microbes to the farm becoming as important as spa and fitness at new wellness resorts.

TREND 3: From Wellness Tech to Technological Wellness
A fresh take on digital health

TREND 6: Innovative Tech Closing the Gender Gap in Medical Research
Artificial Intelligence (AI), apps and wearables collect data for a wide range of women’s health conditions

TREND 9: Health & Wellness Coaching Gets Certified
Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness