FEATURED TREND:
Toxic Muscularity Comes Clean

How bulging biceps and rippling abs have had a negative ripple effect on male body image

A growing body of research is revealing that body image is no longer solely a “women’s issue.” A 2021 United Kingdom survey found that half of men aged 16-40 had struggled with their mental health because of how they feel about their bodies—and half pointed the finger at mainstream and social media. “Toxic muscularity” can be literally poisonous. Steroid abuse is hiding in plain sight in the improbable shape of actors, athletes, influencers and action figures—and steroids are merely the most notorious of an ever-expanding pharmacopeia of image- and performance-enhancing drugs (IPEDs) spreading everywhere, from high-end gyms to high schools. This trend looks at the activists and new initiatives that are driving a new male body positivity movement—the equivalent of the conversation about unhealthily thin female models and Barbie dolls.

TREND 3: From Wellness Tech to Technological Wellness
A fresh take on digital health

TREND 6: Innovative Tech Closing the Gender Gap in Medical Research
Artificial Intelligence (AI), apps and wearables collect data for a wide range of women’s health conditions

TREND 9: Health & Wellness Coaching Gets Certified
Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness