Global Wellness Trends Report:
The Future of Wellness 2022 with Mid-Year Update

The 2022 annual Global Wellness Trends Report offers expert-based predictions on the future of wellness. The updated edition features a “What’s Making Headlines” section for each trend that illustrates numerous examples of how the trend is gaining traction and impacting the business of wellness. To order the updated full digital report, click here.


FEATURED TREND:
Toxic Muscularity Comes Clean

How bulging biceps and rippling abs have had a negative ripple effect on male body image

A growing body of research is revealing that body image is no longer solely a “women’s issue.” A 2021 United Kingdom survey found that half of men aged 16-40 had struggled with their mental health because of how they feel about their bodies—and half pointed the finger at mainstream and social media. “Toxic muscularity” can be literally poisonous. Steroid abuse is hiding in plain sight in the improbable shape of actors, athletes, influencers and action figures—and steroids are merely the most notorious of an ever-expanding pharmacopeia of image- and performance-enhancing drugs (IPEDs) spreading everywhere, from high-end gyms to high schools. This trend looks at the activists and new initiatives that are driving a new male body positivity movement—the equivalent of the conversation about unhealthily thin female models and Barbie dolls.

 

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The TRENDIUM is a compendium of the trends impacting the multi-trillion dollar global wellness economy. Subscribe to stay informed and receive the latest news and insights. Sign-up for bi-weekly TRENDIUM emails.


Overview of The 10 Wellness Trends for 2022:

TREND 1: Dirt-y Wellness
The health of the world’s soil—and the impact of soil exposure on human health—become far more important (Think: “soil-bathing”)

TREND 2: Toxic Muscularity Comes Clean
How bulging biceps and rippling abs have had a negative ripple effect on male body image

TREND 4: Senior Living Disrupted
A wrinkle in time no more!

TREND 5: Wellness Travel: Seekers, Welcome
Post-pandemic travelers are ready for adventure and engagement

TREND 6: Innovative Tech Closing the Gender Gap in Medical Research
Artificial Intelligence (AI), apps and wearables collect data for a wide range of women’s health conditions

TREND 7: Urban Bathhouses & Wellness Playgrounds
Affordable wellness is coming to a city near you

TREND 8: Next-Gen Naturalism
The return of self-reliance

TREND 9: Health & Wellness Coaching Gets Certified
Coaches trained in the art and science of motivating healthy changes have been the missing link in both healthcare and wellness

TREND 10: Wellness Welcomes the Metaverse
Health & wellness are attractive to the Metaverse which needs to diversify beyond gaming 

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