TRENDS SUMMARY

7. WELLNESS + GOVERNMENTS
The Case for Coming Together

By Thierry Malleret

Wellness policies have been years in the making, but in 2023 and beyond, they will evolve, multiply and strengthen. Governments “know” the crippling economic and societal costs that come when people don’t feel mentally and physically well. They “know” that unwellness shrinks the labor force while simultaneously hurting productivity—the worst possible combo for long-term economic growth. They “know” that preventative wellness saves public money because it always costs less than cure.

Now more governments are moving from knowing to action, pursuing diversified policies aimed at, pursuing policies—aimed at improving physical, mental, work, environmental, and even financial wellbeingfrom healthy eating campaigns to funding regenerative agriculture and biodiversity protection. Portugal (and other countries) has taken aim at disintegrating work-life balance with new “right to disconnect” laws, banning employers from contacting workers after work hours. Japan launched a national project spanning a host of wellness objectives, with a focus on boosting the healthspan of its aging population. More than 85 countries have legislated against sugary beverages. The New York City’s mayor’s office just invested $44 million to train 200,000 doctors and nurses on how to use preventative “lifestyle medicine.”

Wellness policies will become far more prominent on the political agendas of national, regional and local governments. We predict they will be: (1) more expansive, by encompassing adjacent policies that contribute to our planetary, societal and individual wellbeing; (2) more “muscular,” toughening regulations and fighting vested interests; and (3) more local, because the greatest policy-success stories happen when you empower communities at the local level.

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